Your website's name is critically important to its success - generally easy to spell and certainly unique. Good businesses solve challenging issues like naming their company well, and if you can’t name your company well, you’re simply not worth investing in it. I know it’s a harsh statement, but it is true.
A stunning domain name paired with a world-class logo makes you look like a killer. That is what you want when you’re in a meeting asking people to give you money: credibility."
Benefits of a Great Domain Name
Unique - This is the only domain of its kind
Intuitive, memorable and easy to say and type
Better search engine optimization
Better Brand recognition and authority